3 Reasons Why Moodboards Are Included In Brand Guidelines

Chloe Thomas

Moodboards are something we include in all of our clients’ brand guidelines. This is actually one of the very first components we create when coming up with concepts for your dietitian branding. To outsiders, it may just be a jumbled collage of photos, but to designers (and those we work with!) it means so much more. Let’s dive right in!

Your Moodboard Contains Brand Inspiration

The entire reason for your moodboard from a designers perspective is to gain inspiration on the overall creative direction of your branding. Almost 90% of the time, where will you go to get inspiration on a project you might have? Let’s say, a bathroom remodel?

Most likely your answer was Pinterest.

Pinterest is a great platform for gaining visual inspiration because of the plethora of images that seem endless! Just like a bathroom remodel, we gain inspiration for your branding through visualization via Pinterest. We require all of our branding clients to curate and complete a brand board via Pinterest that helps us get a sense of a feeling you are looking for in your new brand. Images are always a great start!

Here’s the types of images we look for when gaining inspiration:

  • Textures
  • Fabrics
  • Other logo designs
  • Home interiors
  • Colors
  • Sceneries (oceans, mountains, etc)

Your Moodboard Sets Intention

Intentionality is a brand value here at Chloe Creative and is something we take really seriously for our clients as well. Moodboards help create intention by acting as a guide for your brands visual appearance. When you are confused if an Instagram post that you made is “on brand”, consider referring back to your moodboard.

As mentioned in point number one, visualizations invoke feelings– thus, it’ll ensure that everything you create for your brand invokes that same feeling as when you first saw your own moodboard for your business!

Your Moodboard Creates Consistency

Not only can your moodboard contain visual imagery such as fabrics, textures, sceneries, etc, but it also can contain type and color inspiration! When all of these items are in combination, it helps with staying consistent in your brand guidelines.

For example, let’s just say you’re on Canva and decide to create a graphic for Facebook that contains a royal blue and bright yellow. However, when you refer back to your moodboard, it contains a baby pink and a light blue. This may stop you in your tracks, reset your intention and changes your mind on the royal blue and bright yellow graphic.

Consistency is a huge game for your branding on social media and your website. Moodboards will only make it easier!

Do you have a moodboard for your business?

Having a professional designer isn’t required to have a moodboard for your business! If you don’t have one, hop on over to Pinterest and start pinning some items to a secret board within your account. Afterward, take a look to see if there is consistency in what you pinned. Then, head into Canva and create your moodboard. Your future self will thank you later 🙂

While you’re at it, follow us on Pinterest in case you need any brand inspiration!

Grab & Go Resources for Private Practice Clinicians

Have a knack for research and want to know *everything* when It comes to branding, website and clinical entrepreneurship? Need some hand-holding when it comes to Google Analytics or email marketing?

We’ve got you covered. And it’s all free.

Don’t Take Our Word For It…

I needed help with creating a new website and fresh branding, including everything from the logo to the color scheme. I couldn’t be happier with my the final product. It’s so much better than I even imagined! Chloe and her team were a pleasure to work with—super friendly, professional, and timely. I highly recommend them to any dietitian or other nutrition professional looking for help with designing the perfect website or branding.

- Maria Adams, Registered Dietitian

Working with Chloe and her team was the absolute best experience I could have imagined! The team was responsive and easy to communicate with. They took my thoughts and ideas and brought them to life in the most beautiful way! And Chloe was there to answer every question I had along the way. They made the entire experience pleasant and enjoyable, and not to mention, my website now so beautiful and easy to navigate!

- Katie Spada, Registered Dietitian

This was seriously my favorite investment I have made in my business so far! I am so impressed with every detail and could not have imagined anything close to what you have created. You were able to take my vision and create a beautiful website and brand that suited my style to a T! Thank you!!

- Katrina Cox, Registered Dietitian

My website and brand feel so "me" ... while also representing the business in a way that feels very appropriate and polished. I have had so many people reach out after the launch to tell me that our branding and website "match" my personal and business personalities flawlessly. 


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