5 Hidden Pages Every Dietitian Needs On Their Website

5 Hidden Pages Every Dietitian Needs On Their Website

Okay, listen to this:

You’ve probably heard about all the important pages that dietitians need on their website. In particular, a Recipe Index is a really common request on dietitian websites because it’s a great traffic-driver and great for user experience. We’ve even chatted about the importance of having a strong about page and coaching/services page that really hones into your experience and expertise as an RDN. But what about pages that maybe, can’t be seen?

Yes, it’s totally possible to have pages on your website that are hidden to users! We actually link to these quite often on our own website at Chloe Creative. Some examples are our freebies page, individual client portfolio pages and even our privacy policy page. These are really just quick examples, even though we have so many more pages that are hidden to the user!

What do all of these page examples have in common?

Well, for one, they’re hidden. They aren’t linked on our main navigation section on our website or anywhere that’s easily found (like a main call to action on your homepage).

Second, they all are really important to our website! Our individual client portfolio pages are actually one of our highest performing pages in our Google Analytics. Each of these pages force the user to search around your website and “find” these pages (hence, “hidden”) which also leads us to our third point.

Third, these pages tell us if our website is actually doing its job. It’s easy for users to click on pages that are clearly defined on your main navigation because, duh, they are right in front of them! However, if your hidden pages are getting viewed, your users are being clearly driven to that page, which means your user journey is great!

Now that we’re all on the same page regarding our hidden pages, what they mean and why they are important, let’s dive into 5 hidden pages dietitians should have on their websites.

Links Page: Why You Need a Links Page on Your Website

Your links page is one of the most important hidden pages to have on your website. Instead of using Linktree or another third party platform for your link-in-bio page on your Instagram bio, consider creating this same exact page on your own website. Why?

  • Linktree and other platforms make it really hard to track data – i.e. how will you know your Instagram content is converting correctly if you can’t track these clicks?!
  • You can make this page as branded as you need it to be! Since it’s on your website, it’ll carry your brand presence and take it to Instagram. This gives users a much better experience!
  • There’s no limit on what to include on this page:: because you’re creating it on your own website, there’s no upgrade fees to add more links, change a background, have a photo included, etc.
  • In case you ever need to send this page to other individuals (i.e. someone asks for all of your favorite links) you can send them here – this is a bonus because they might be more willing to stay around on your website and search for other things 😉

Thank You Page: Why You Need a Thank You Page on Your Website

This is a really great one (one of my personal favorites) to really enhance your brand and user experience on your website. Imagine filling out an inquiry form and only expecting a confirmation email… BORING! With a custom thank you page, it’s a fun opportunity to just take it *one step further* than just the bare minimum. On ours, we include a fun GIF and a snippet on when to expect a response from our team. To do this, normally all inquiry form softwares allow you to have a “redirection link” upon submission– so, consider creating this for your potential clients to see!

Sales Page: Why You Need Your Sales Page on Your Website

Hear me out: there are a lot of reasons why you might consider getting a third-party platform such as Kajabi, Thinkific, Podia, etc for your next course launch, group program, or membership. That’ll be another blogpost for another day 🙂

BUT – consider putting your sales page onto your website instead of having it on your course-creation platform. Why?

  • Once again, tracking opportunities are amazing.
  • Keep users on your website longer = higher retention rate and more likely to click to other areas after interest in sales page

“But I don’t want my sales page to have my main navigation bar at the top! I feel like that would be distracting to my ideal client instead of having them pay attention to purchasing my program.”

I totally hear the above statement, which is why when clients have sales pages on their website, I’ll include a version without a navigation. I would suggest using this if you are having an open enrollment period and want to force users to act on your program ASAP. Examples are below on what this means:

Freebies Page: Why You Need a Freebies Page on Your Website

This might be an unpopular opinion, but here at Chloe Creative, we actually have over 5+ different opt-in types. We have a workshop, branding and website audits, Instagram brand workbook, and more! However, you’re only going to find these amazing resources if you take the time to dabble through our website. Almost like a trade-off, right?

It’s our goal to retain our users on our websites longer because we really want them to interact with our content, read to get to know us better, and figure out if our services could help them solve a problem. In doing so, you may stumble upon resources that would help get you the answers you need before you decide to work with us!

Our freebies page is only accessible at the very bottom of our home page. So, if we see our freebies page is performing well, we know that users are making it fully down our website, which is amazing! I’d consider adding this to your website at the end of your homepage to ensure your copywriting is up-to-par and getting users to continue to scroll.

Privacy Policy Page: Why You Need a Privacy Policy Page on Your Website

Along with a Terms & Conditions, a Privacy Policy page is legally required if you own and operate a website with users that visit it frequently. Normally these types of pages can easily be linked at the very bottom of your website along with your copyright information and any website designer, brand designer or photographer credits you choose to provide.

A Privacy Policy essentially legally covers the permission of tracking analytics on your users (think Google Analytics) and other tracking softwares you may use. If you do not have a policy or terms on your website, consider finding and purchasing a template from a lawyer to quickly add it in!

Need help adding any of these pages into your current website?

If you’re a current client and need these pages added to your current design, don’t hesitate to reach out! We are currently booking our last few timelines of 2022 with October start-dates in mind! If you have questions, please email us at hello@chloecreativestudio.com!

meet the team

portfolio

services

contact

blog

home

let's be friends on instagram @chloecreativestudio

Chloe Creative Studio is a North Carolina-based full-service branding and web design studio for private practice clinicians. 

PRIVACY POLICY | TERMS AND CONDITIONS | ©2022 Chloe Creative Studio | North Carolina | Photography by Sara coffin photo