Imagine a brand that is bright, colorful, fun with a side of roses… insert Shelagh Rose Nutrition’s branding and you’d be happy to find those results!
Shelagh is a Women’s PCOS Dietitian based out of Boston, Massachusetts. Her personality is SO bubbly – it’s hard not to want to talk hours with her. As we dove into her brand strategy, we discovered she wanted her clients to feel optimistic, intrigued and hopeful when interacting with her brand. As a designer, I really liked her choice of words as not many other clients have said them before; immediately after reading, we felt that bright colors represented this feeling SO accurately.
Alongside targeting women who have PCOS, we felt pink was a great main color – it represents hope, opportunity, and feminism at the same time. She also described that she really liked the color of the sunset, which was definitely doable with the audience she was targeting!
One of my favorite takeaways from Shelagh’s project was her answer to one of our questions:
Her answer: Not anything that I love but I do know that I hate comic sans! As a creative, comic sans is always a no, so I loved that Shelagh was definitely on board with that – it made us smile!
We built her dietitian website on the Showit platform because blogging wasn’t her *main* objective in business and Showit makes it easy for anyone to learn website design!
As most of our other nutritionist projects, we created a recipes page and a blog page separately. Aside from that, we built out a home, about, services and contact page. It’s SO fun, right?!
"I couldn't have pictured anything close to what you all created. From the branding to the website design, everything was spot on and truly more than I could have asked for! I think it is down to earth, positive, and welcoming - which is consistent with my authentic self."
" I wanted an expert as well as fresh set of eyes for my new business. Chloe is perfect because while she is not a dietitian, she has taken the time to research, understand and appreciate the profession and she can also see through the lens of a potential client...I think that is such a perfect mix for branding."
"Chloe made our company, mission and goals her "baby." She was just as invested in the success and cohesion of our website as we were. It was like we had a new member of our team while we worked with her."
"In one word: EASY. I didn't ever have to worry, micromanage or push for anything to get done. Chloe completely put my mind at ease and I never once questioned if she was the right person for the job."
"I loved how I didn't have to think twice about asks I had or comments I made. Chloe is very action oriented and its always looking to help you find a solution until you are satisfied!"