Chaselynn Williams – a fitness trainer based out of Texas, became one of my most inspiring clients.

Chase is such an energetic person and it really motivated me the WHOLE time during our project. I wanted to create something that represented that energy, but also in the neutral tones that she is drawn to.

We began her process in the discovery phase of branding, which entails all of the personal questions I ask each of my clients in the branding process. You can grab a free guide of the questions I ask my clients, here.

One thing that was equally as energetic as Chase’ personality, was that we shared the same initials. CLW. I just thought it was super cute to design for a name that shared something with my own — however, since then I’ve gotten married and my initials are now different. #sad!

After we wrapped up her branding, we moved onto the website design. She opted for a fully-custom showit website design and I totally think it was worth it for her.

Both the copy (which was written by Chase herself) and the photography combined for a soft and moody fitness website that told her story and how she is where she is today. I highly recommend reading her website, as its super motivating to me!

AND – the most exciting part, her website isn’t even *fully* complete yet. We are in the process of some super exciting additions that will put the chef’s kiss on this beauty! Stay tuned to see those updates, and I hope you loved her design as much as I did!