Fitness Studio Brand and Website, 4th and Market | chloecreativestudio.com

Chloe Creative Studio | Wellness Branding

North Carolina web design and brand identity strategist
for dietitians, nutritionists and wellness experts.

currently booking projects for SEPTEMBER and beyond

Fitness Studio Brand and Website, 4th and Market

Let's dig into the goods!

August 30, 2021

4th and Market is a fitness studio located in Downtown Zanesville, Ohio. With a great story, Dakota and Rachel opened up 4th and Market that serves people across so many different avenues of fitness. 

The first keywords they provided to me with their branding was “classic” and “timeless” — they really wanted something that could last a lifetime, because they were opening an in-person studio with branding all over it. They didn’t necessarily want to invest in this again and I totally get that!

Originally, they had thought that the terracotta colors were going to be their ideal palette, instead, we went with a classic black/white with pops of lavender and forest green. Both of these colors encompass masculinity and femininity which were important to them!

When we began the website process, this is where things got complicated. Rachel had her own website, while Dakota also had his own. We decided to combine both of these websites into one – insert 4th and Market!

This website was built in WordPress using MindBody as the membership hub. You can fully book classes and trainings on their website which is so awesome! On the backend, Rachel and Dakota can manage their customers on their fitness app or those who come into the studio. So cool!

Video was also super vital to this website coming alive. We incorporated a few videos of both Rachel and Dakota instructing their classes, which really gives their ideal audience an idea of what goes on when you invest in them. 

If you’re interested in a custom branding and website design, visit the Contact Page to submit a form OR schedule a 1:1 call with Chloe!

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