Fitness Studio Brand and Website, 4th and Market -

Fitness Studio Brand and Website, 4th and Market

4th and Market is a fitness studio located in Downtown Zanesville, Ohio. With a great story, Dakota and Rachel opened up 4th and Market that serves people across so many different avenues of fitness. 

The first keywords they provided to me with their branding was “classic” and “timeless” — they really wanted something that could last a lifetime, because they were opening an in-person studio with branding all over it. They didn’t necessarily want to invest in this again and I totally get that!

Originally, they had thought that the terracotta colors were going to be their ideal palette, instead, we went with a classic black/white with pops of lavender and forest green. Both of these colors encompass masculinity and femininity which were important to them!

When we began the website process, this is where things got complicated. Rachel had her own website, while Dakota also had his own. We decided to combine both of these websites into one – insert 4th and Market!

This website was built in WordPress using MindBody as the membership hub. You can fully book classes and trainings on their website which is so awesome! On the backend, Rachel and Dakota can manage their customers on their fitness app or those who come into the studio. So cool!

Video was also super vital to this website coming alive. We incorporated a few videos of both Rachel and Dakota instructing their classes, which really gives their ideal audience an idea of what goes on when you invest in them. 

If you’re interested in a custom branding and website design, visit the Contact Page to submit a form OR schedule a 1:1 call with Chloe!

"I couldn't have pictured anything close to what you all created. From the branding to the website design, everything was spot on and truly more than I could have asked for! I think it is down to earth, positive, and welcoming - which is consistent with my authentic self."

- carolne green

" I wanted an expert as well as fresh set of eyes for my new business. Chloe is perfect because while she is not a dietitian, she has taken the time to research, understand and appreciate the profession and she can also see through the lens of a potential client...I think that is such a perfect mix for branding."


"Chloe made our company, mission and goals her "baby." She was just as invested in the success and cohesion of our website as we were. It was like we had a new member of our team while we worked with her."


"In one word: EASY. I didn't ever have to worry, micromanage or push for anything to get done. Chloe completely put my mind at ease and I never once questioned if she was the right person for the job."


"I loved how I didn't have to think twice about asks I had or comments I made. Chloe is very action oriented and its always looking to help you find a solution until you are satisfied!"


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