As some of you may know, CCS is undergoing a rebrand to enter the 2022 year. I’m sure there are a lot of questions as to why we are rebranding when we had a large revamp of everything at the beginning of 2021. I’ll sum it up into a few pointers to know on when it’s time to rebrand:
This doesn’t necessarily mean that as you grow, you need to rebrand, but if you grow and you feel as though your current brand identity doesn’t represent your business anymore – it’s probably time. This was definitely a key factor in CCS’ 2022 rebrand – we have grown into a team of three and I personally feel that my current branding only represents myself as opposed to my entire team.
If you are beginning to offer new and different services and targeting a different audience than you may have previously been, this is an indicator to rebrand! You always want to make sure you are targeting the right people – branding helps with that!
This goes off of the previous factor above, but it’s still a very important factor to consider separate from changing your service or offer. With CCS, we are not changing our target audience, so this wasn’t a factor for us.
It’s completely normal to have a second guess in your business name and you want to change things completely. With CCS, this is not a factor for us. If you are someone who wants to change your business name, you’ll definitely need a completely new branding for your business.
We are oh so excited to take you along the way with our current rebranding with a designer. And yes – we’ve actually hired out our branding because we wanted a better understanding of our business from an outside perspective. That will be another blogpost for another day — happy Wednesday!