Heyooo friends! This week we launched Live Real Fit’s website on WordPress and there’s one thing I want to say:
If you are a women who is discouraged by the fitness world, you want to see this website. Allison herself and her brand as a whole says so much about women empowerment. Her brand photos make even me want to go lift some heavy weights – ha!
Let’s start from the beginning: Allison came to me with a WordPress website she felt didn’t align with her business, it was a bit outdated and she just wanted something new. As we dove into this more, I found out she had a separate website for her Shop, to which I asked her why this existed! WordPress has so many great options to have shops in house.
When we took a deep dive into her brand discovery, we really found out who the true Allison was: passionate, bubbly, refined, detail-oriented. I did really enjoy how open Allison was in her questionnaire about her personal struggle with self-doubt – this is something all women in business deal with and I’m glad she shared that with me; it was very encouraging!
When we took a look at her values, the following came up that we loved to read:
These few values were main drivers into developing her brand, which we REALLY were in love with.
This brand feels refined, strong, modern yet has such a warmth and inclusivity with the curvature incorporated in both her icon and in the “V” and “A” in her primary logo. Let’s dive more into that icon meaning!
Every brand that we develop has an interior meaning that goes way beyond the surface level of just “looking pretty”. Although the above concept is one that the client decided against, we incorporated this same meaning into her new icon which is detailed in the pattern image at the top!
Because she was already on the WordPress platform, I was able to work with all the blogposts she already had which was a huge plus. However, lots of internal updating had to be done prior to beginning on her website.
Her website features a home, about, services, shop and contact page! All copywriting was completed by Haley Slade which was SO amazing!
You can view her live website here: https://liverealfit.com/
Allison is also a client who opted to join my Next Level Now program – with that, we are currently implementing Dubsado throughout her business to better automate and streamline some of those repetitive tasks she completed on a daily basis. Her contact page features a Dubsado form that is soon to be automated into a workflow for her services! Awesome, right?!
Hope you loved reading a little more about this project – we loved developing it!