I always have loved working with each and every one of my clients. However, Suzi was a great representation of how this business really allows me to make amazing connections and friendships. I absolutely loved working with Suzi for the branding and website design of her private practice, The Parenting Dietitian.
As her name implies, Suzi focuses in working with children and parents of children who are interested in learning about nutrition for their kids. She likes to get down into the details of how nutrition is correlated to a child’s development and growth, so correct nourishment is key!
To dive into her branding, we sent an in-depth questionnaire that details their ideal audience, personal color preferences and any other details we need to get started on the branding. Here’s what we learned:
- Suzi wants her ideal client to feel empowered and confident to nourish their children
- Her ideal client needs education/direction on where to go for nutritional advice
- Loves neutrals
After taking this into consideration and discussing the needs of her ideal client, we created a branding with a serif font combined with a script to incorporate the feminine-professional vibe she was going for.
We ended up creating a custom orange slice icon that was organically drawn to attract children and the fun-ness they bring to the conversation. Combined with grey and pink neutrals made for an soft, calm and fun website!
This is a fully custom WordPress website made via Elementor. We also completed copywriting for her website which features an FAQs page, home page, about page, services page and blog!
We loved working alongside Suzi to create a brand and website that not only attracts her ideal client but also serves its purpose as a nutritionist’ branding and website design.
Book a discovery call with me to discuss what we can do for your project!