Minnesota Kids Nutritionist Branding and WordPress Website Design

I always have loved working with each and every one of my clients. However, Suzi was a great representation of how this business really allows me to make amazing connections and friendships. I absolutely loved working with Suzi for the branding and website design of her private practice, The Parenting Dietitian.

As her name implies, Suzi focuses in working with children and parents of children who are interested in learning about nutrition for their kids. She likes to get down into the details of how nutrition is correlated to a child’s development and growth, so correct nourishment is key!

To dive into her branding, we sent an in-depth questionnaire that details their ideal audience, personal color preferences and any other details we need to get started on the branding. Here’s what we learned:

  • Suzi wants her ideal client to feel empowered and confident to nourish their children
  • Her ideal client needs education/direction on where to go for nutritional advice
  • Loves neutrals
  • Clean/simplicity
  • Feminine-professional

After taking this into consideration and discussing the needs of her ideal client, we created a branding with a serif font combined with a script to incorporate the feminine-professional vibe she was going for.

We ended up creating a custom orange slice icon that was organically drawn to attract children and the fun-ness they bring to the conversation. Combined with grey and pink neutrals made for an soft, calm and fun website!

This is a fully custom WordPress website made via Elementor. We also completed copywriting for her website which features an FAQs page, home page, about page, services page and blog!

We loved working alongside Suzi to create a brand and website that not only attracts her ideal client but also serves its purpose as a nutritionist’ branding and website design.

Book a discovery call with me to discuss what we can do for your project!

Grab & Go Resources for Private Practice Clinicians

Have a knack for research and want to know *everything* when It comes to branding, website and clinical entrepreneurship? Need some hand-holding when it comes to Google Analytics or email marketing?

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Don’t Take Our Word For It…

I needed help with creating a new website and fresh branding, including everything from the logo to the color scheme. I couldn’t be happier with my the final product. It’s so much better than I even imagined! Chloe and her team were a pleasure to work with—super friendly, professional, and timely. I highly recommend them to any dietitian or other nutrition professional looking for help with designing the perfect website or branding.

- Maria Adams, Registered Dietitian

Working with Chloe and her team was the absolute best experience I could have imagined! The team was responsive and easy to communicate with. They took my thoughts and ideas and brought them to life in the most beautiful way! And Chloe was there to answer every question I had along the way. They made the entire experience pleasant and enjoyable, and not to mention, my website now so beautiful and easy to navigate!

- Katie Spada, Registered Dietitian

This was seriously my favorite investment I have made in my business so far! I am so impressed with every detail and could not have imagined anything close to what you have created. You were able to take my vision and create a beautiful website and brand that suited my style to a T! Thank you!!

- Katrina Cox, Registered Dietitian

My website and brand feel so "me" ... while also representing the business in a way that feels very appropriate and polished. I have had so many people reach out after the launch to tell me that our branding and website "match" my personal and business personalities flawlessly. 


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