New York City Private Practice, Branding Website and Copy Project

This website… TO DIE FOR. You have to see it! Nourishing NY is a New York private practice who came to us needing immediate help due to a previous rebrand and website that wasn’t giving them a ROI. I took an initial look at their branding and instantly felt disconnected from who their ideal client was supposed to be.

Project Type:

  • Custom branding
  • Messaging & Copywriting
  • Squarespace website design

Branding is crucial to attracting your ideal audience – if it’s not done right, they won’t even notice you!

Nourishing NY targets men, women and non-binary individuals between the ages of 15 and 45 years of age who are struggling with their relationship with food. An important target factor is that her ideal audience would most likely want to use insurance. Courtney and her team actually voiced that insurance for their services is something hard to find in New York City – they want to be accommodating to everyone!

Her main descriptors she wanted for her business was inviting, friendly, colorful, inclusive, joyful and hopeful!

New York Private Practice Brand Concepts:

We ended up with a color palette that is UNBEARABLE. It makes you want to come and have a chat with the Nourishing NY team. It’s bright, fun and really dives into their empowerment mindset as a practice.

All of her logo types include curvature [to welcome all body types!] and the tagline “you deserve to find food freedom” – because truly, you do.

We also decided to hand-draw watercolor food elements to give a more “handmade” feeling to their brand, which we felt was very fitting.

New York Private Practice Website Design

Nourishing NY already had a functional Squarespace website [from their previous designer] so we decided to keep it on Squarespace – there’s no need for hassle if we don’t have to, right?! Squarespace has proved itself to do amazing jobs for businesses through SEO.

This time around, I wanted their website to be COMPLETELY custom to them, because their clients get custom support from their team. Over 1000 lines of code later, I created a website that made my own mouth drop!

Their homepage features a curvature marquee that continuously scrolls across the page. It reiterates their tagline of “find your food freedom” in a fun and interactive way!

I also wanted to give a huge thank you to Haley Slade who partnered with me to complete the copywriting for Courtney and her team – she captured the vision of Nourishing NY so greatly and couldn’t recommend her any more for service based businesses!

Ready for your Squarespace website design?

If you are a big fan of Squarespace, use Nourishing NY’s website as a BIG inspiration. What they are doing is amazing, and I wanted only my best to be shown on their website as well. You can book a free discovery call with me to chat through details for your own project!

Grab & Go Resources for Private Practice Clinicians

Have a knack for research and want to know *everything* when It comes to branding, website and clinical entrepreneurship? Need some hand-holding when it comes to Google Analytics or email marketing?

We’ve got you covered. And it’s all free.

Don’t Take Our Word For It…

I needed help with creating a new website and fresh branding, including everything from the logo to the color scheme. I couldn’t be happier with my the final product. It’s so much better than I even imagined! Chloe and her team were a pleasure to work with—super friendly, professional, and timely. I highly recommend them to any dietitian or other nutrition professional looking for help with designing the perfect website or branding.

- Maria Adams, Registered Dietitian

Working with Chloe and her team was the absolute best experience I could have imagined! The team was responsive and easy to communicate with. They took my thoughts and ideas and brought them to life in the most beautiful way! And Chloe was there to answer every question I had along the way. They made the entire experience pleasant and enjoyable, and not to mention, my website now so beautiful and easy to navigate!

- Katie Spada, Registered Dietitian

This was seriously my favorite investment I have made in my business so far! I am so impressed with every detail and could not have imagined anything close to what you have created. You were able to take my vision and create a beautiful website and brand that suited my style to a T! Thank you!!

- Katrina Cox, Registered Dietitian

My website and brand feel so "me" ... while also representing the business in a way that feels very appropriate and polished. I have had so many people reach out after the launch to tell me that our branding and website "match" my personal and business personalities flawlessly. 


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