North Carolina Boutique Brand and Website Design

North Carolina Boutique Branding and Shopify Website Design

Have you ever dreamed of a whimsical boutique where everyone is included AND there’s a poodle involved?

Meet The Purple Poodle, a whimsical boutique dedicated to inclusivity. When you see the business name “The Purple Poodle” you instantly think of a purple poodle, right? Well, we made that happen in their branding.

We knew we wanted to create an entirely custom poodle that no one else could replicate; however, owner Nicole said she didn’t just want a poodle – she wanted a poodle that was purple AND that knew it was better than anyone else.

The main icon in their branding was a poodle whom felt it was more fancy than any other poodles – we portrayed this through the way its nose is pointing up with a slight arched back. We loved it and so did a lot of our friends over on Instagram!

The Purple Poodle owner came to us wanting an online home – they were dealing with lots of orders in their storefront and wanted a way for their customers to shop from the comfort of their home. As a designer, I immediately recommended Shopify as it’s the number one platform for e-commerce businesses.

Because Purple Poodle is not just a clothing boutique [they actually have fun items for all ages!], we had to organize all of their products based on product-type.

We created collections for plus size, shoes, pants, accessories, graphic tees and more. Now, they have a fully functional website that houses all products they obtain AND it allows for late-night shopping that I tend to always do (jk my late night version is 9PM!).

This project of course was a very fun one to complete as Sanford is my hometown – I love giving back to the community in ways of branding or website design. If you are a local business or someone completely far away, book a call with me! We love to work with all business types that are a great fit for us here at Chloe Creative.

"I couldn't have pictured anything close to what you all created. From the branding to the website design, everything was spot on and truly more than I could have asked for! I think it is down to earth, positive, and welcoming - which is consistent with my authentic self."

- carolne green

" I wanted an expert as well as fresh set of eyes for my new business. Chloe is perfect because while she is not a dietitian, she has taken the time to research, understand and appreciate the profession and she can also see through the lens of a potential client...I think that is such a perfect mix for branding."


"Chloe made our company, mission and goals her "baby." She was just as invested in the success and cohesion of our website as we were. It was like we had a new member of our team while we worked with her."


"In one word: EASY. I didn't ever have to worry, micromanage or push for anything to get done. Chloe completely put my mind at ease and I never once questioned if she was the right person for the job."


"I loved how I didn't have to think twice about asks I had or comments I made. Chloe is very action oriented and its always looking to help you find a solution until you are satisfied!"


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