The OG Branding Project |

Chloe Creative Studio | Wellness Branding

North Carolina web design and brand identity strategist
for dietitians, nutritionists and wellness experts.

currently booking projects for SEPTEMBER and beyond

The OG Branding Project

Let's dig into the goods!

July 28, 2020

So, I guess you are wondering where or how Chloe Creative Studio began. I call it the OG Branding Project but it’s now established as a successful small biz, Shop Broadway Belles.

Let’s go back in time a little bit. I was a freshman at North Carolina State University and just declared my major with a focus in Information Technology. I took a class called Information Systems Management and discovered I loved dealing with computers. I wasn’t sure what I wanted to do yet, but I knew #womenintech was where its at!

A hometown friend (the owner of Shop Broadway Belles – @shopbroadwaybelles) reached out to me (for reasons I still don’t know why!) and asked if I could design her logo for her new small business.


I had been playing around with the free trials of Adobe Photoshop, Illustrator, etc weeks prior, so when she asked me to design a logo, I was thinking:: “This is a strange coincidence..”

In that moment, I booked my first client.

I immediately started designing her logo and quickly learned I was actually good at it. I gave her six total logo options, different color variations and different styles (hand-written, typeface). Clicked send. She LOVED them.

Here’s the winner — and to this day, she still uses it.

Then, word of mouth got out. People started seeing her logo and reached out to me to design theirs too.

I created an Instagram and started posting whatever I felt compelled to — things I do behind the scenes, pictures from my life, branding projects and more.

Today I’m running Chloe Creative Studio as a branding + website design business at @chloecreativestudio. I love it and hope to always continue to.

You can visit the new website live at

Chat soon,

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