The OG Branding Project

Chloe Thomas

So, I guess you are wondering where or how Chloe Creative Studio began. I call it the OG Branding Project but it’s now established as a successful small biz, Shop Broadway Belles.

Let’s go back in time a little bit. I was a freshman at North Carolina State University and just declared my major with a focus in Information Technology. I took a class called Information Systems Management and discovered I loved dealing with computers. I wasn’t sure what I wanted to do yet, but I knew #womenintech was where its at!

A hometown friend (the owner of Shop Broadway Belles – @shopbroadwaybelles) reached out to me (for reasons I still don’t know why!) and asked if I could design her logo for her new small business.


I had been playing around with the free trials of Adobe Photoshop, Illustrator, etc weeks prior, so when she asked me to design a logo, I was thinking:: “This is a strange coincidence..”

In that moment, I booked my first client.

I immediately started designing her logo and quickly learned I was actually good at it. I gave her six total logo options, different color variations and different styles (hand-written, typeface). Clicked send. She LOVED them.

Here’s the winner — and to this day, she still uses it.

Then, word of mouth got out. People started seeing her logo and reached out to me to design theirs too.

I created an Instagram and started posting whatever I felt compelled to — things I do behind the scenes, pictures from my life, branding projects and more.

Today I’m running Chloe Creative Studio as a branding + website design business at @chloecreativestudio. I love it and hope to always continue to.

You can visit the new website live at

Chat soon,

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Don’t Take Our Word For It…

I needed help with creating a new website and fresh branding, including everything from the logo to the color scheme. I couldn’t be happier with my the final product. It’s so much better than I even imagined! Chloe and her team were a pleasure to work with—super friendly, professional, and timely. I highly recommend them to any dietitian or other nutrition professional looking for help with designing the perfect website or branding.

- Maria Adams, Registered Dietitian

Working with Chloe and her team was the absolute best experience I could have imagined! The team was responsive and easy to communicate with. They took my thoughts and ideas and brought them to life in the most beautiful way! And Chloe was there to answer every question I had along the way. They made the entire experience pleasant and enjoyable, and not to mention, my website now so beautiful and easy to navigate!

- Katie Spada, Registered Dietitian

This was seriously my favorite investment I have made in my business so far! I am so impressed with every detail and could not have imagined anything close to what you have created. You were able to take my vision and create a beautiful website and brand that suited my style to a T! Thank you!!

- Katrina Cox, Registered Dietitian

My website and brand feel so "me" ... while also representing the business in a way that feels very appropriate and polished. I have had so many people reach out after the launch to tell me that our branding and website "match" my personal and business personalities flawlessly. 


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