It’s 2025 – we shouldn’t have to explain why websites are absolutely essential. But, if you’re a therapist, you may be wondering, “do I actually need a website?” or “is this necessary for my type of business?”. There are many reasons why the answer to those questions will always be yes: it’s a first impression point, establishes credibility & trust, helps individuals understand your services better and it increases your visibility (hello more clients!). Many therapists struggle with creating the perfect therapist website, that’s why this blogpost is here to inform you of the why before you create yours.
Why a Clean and Professional Therapist Website Matters
I’m not in the website business solely because I love what I do – I’m here because it’s important for the success of many businesses worldwide. Imagine if Amazon or Target had no website… can you see how they’d reach much less individuals than strictly having their brick and mortar?
For a therapist, your website will do a few things for you:
- Establish a first impression
- Creates trust
- Increases visibility
- Communicate the services you offer
You may be thinking, “wow this sounds great, but how?!”. To create a clean and professional therapist website, it starts with the branding! The right colors, typography and layout from a professional designer will create a sense of calmness for visitors. As a therapist, connecting with your ideal client is key so that they feel like they know you on a personal level.
To avoid your ideal client feeling overwhelmed while browsing your therapist website, you should avoid having too much copy and not enough whitespace. Here’s what we mean:
With the right resources and design team, your therapist website could easily be on the way to steady client influx to keep your business afloat! Let’s talk about the different elements of your website below.
A Strong Homepage: The First Impression of Your Website
In our client process, we always start with presenting and designing your homepage. We do this because the homepage is almost always the first thing visitors see. Think of it as your storefront if you had a brick and mortar! It’s the first impression and will be the reason clients do or do not move forward with browsing the rest of the site. The key elements of a strong homepage are:
A clear, welcoming headline.
If you aren’t confident in writing strong website copy, we highly recommend adding this service onto your project. A clear, welcome headline that addresses your potential clients’ concerns will easily grab their attention. This generates curiosity to learn more and the act of continuing throughout the site to see how else you may be able to help them.
A brief introduction to yourself & your specialties.
A common mistake we see is therapists immediately diving into providing their professional portfolio right within the homepage. Instead of providing too much information, we’d recommend giving a high-level review of who you are and what you specialize in.
Strong call to actions.
Now, the purpose of your website isn’t to just inform people with information. You do actually need to sell to them. Through strong call to actions (i.e. buttons and call out text) you can guide users to book an appointment with you or simply learn more about your process.
Creating a Services Page That Converts Visitors on Your Therapist Website
The second most important page on your website is your services or specialties page. If you have one specialty (like therapist for women with anxiety), we’d recommend sticking to a normal services page. If you have multiple specialities, we’d recommend having separate pages for each of your specialties for SEO purposes. Either way, your services or specialties pages should outline:
The type(s) of therapy offered.
Tell people exactly the formats they could expect to work with you. If you offer individual 1:1 therapy, say it.Maybe you offer family or group therapy, explain how that would work! If you have multiple formats, it’s best to “lay it all on the table” and explain as brief as you can.
The client(s) you serve.
When I hop on your service or specialties page, I want to know who you serve. This ensures that your conversion rate will be high. Whether you serve teens, adults, or more general mental health, be specific on age range.
Your process.
This is my favorite part! Tell users the exact process of what it may look like if they work with you through therapy services. Here, I’d incorporate results and/or freedom points they could expect such as more confidence or a better sense of self.
No matter what you choose to write on your services or specialties page, we’d always encourage your messaging to be as client-friendly as possible. Be sure to avoid clinical jargon that not everyone would understand the meaning.
Making Contact Easy: Essential Contact Info for a Therapist Website
A contact page seems pretty straightforward until you have multiple methods of contacting you. We’d highly recommend narrowing down your contact method to just one singular option. This eliminates the confusion users may have of “which method to use” and therefore choosing none. For a contact page on your therapist website, here’s what’s needed:
One method of contact, preferably a form.
Many therapists tend to go the discovery call route when filtering through potential clients. Either way, we’d recommend having an easy form that has option to say what they are interested in and why they reached out. From there, you can follow up via email if it’s a good fit.
Office location or method of finding you.
If you have an in person office, we’d recommend embedding your Google Maps onto your website. Often users looking for therapy want all the information before they decide, like how accessible your office is from them.
Blogging and Resources: How a Therapist Website Can Provide Value
Now – don’t hate me for this. Blogging is a tedious task. But, there’s immense benefit that I couldn’t not recommend it. Not only is it great for your visibility on the internet (via SEO) but it’s also a great place to provide free education for individuals to get to know your approach better. For a therapist website blog, we’d recommend:
Mental health tips or strategies.
Have a nighttime wind down routine for your anxiety? Great. Tell us! Right now, we are all about self care and at-home comfies. Tell us all your remedies for making at home life fun and better for our mental health.
Common questions about therapy.
There are so many types of therapists out there, along with different approaches. You can easily create blogposts about common questions you receive. Maybe you are an EMDR therapist. Consider writing a “what is EMDR therapy” blogpost and tell everything that’s needed to know about EMDR.
When you get into a good rhythm of blogging, you’ll find that your online visibility increases. This helps take the mental load off posting on social media or having to find your next client. Fun fact: our last TEN inquiries have all been from Google Search. It truly works!
Conclusion: Building a Website That Converts
Throughout this post, we’ve given you easy to implement items to help your therapist website convert online. The importance of having an effective website can help attract and retain clients for years.
In order to get the most out of this post, we encourage you to assess your current website and make these improvements as needed. You can even sign up for a free website audit from our team, where we can give you customized suggestions on your website.
Then, when you are ready to take the next step in your business and hire out – we’re here to help! Let’s chat soon on redesigning your therapist website!
