Jackie, a dietitian focused on weight loss, came to CCS as a new business owner who wanted everything she needed to get started. She booked us for a custom branding and WordPress website design and we were oh so in love with how things turned out!
One thing that Jackie outlined in her discovery form, was that she loved spending time with her daughter and loved to garden. We wanted to include both of these things in her brand, while also keeping in mind who she wants to attract – someone who struggles with losing weight!
We decided to go with a periwinkle-type shade of blue, which gives off a very calming and insightful mood. We wanted her ideal clients to feel comfortable with Jackie!
Her branding also incorporates a rustic plant icon that is completely custom and unique to her business. The plant not only is inclusive to her love of gardening, but it also symbolizes her ideal clients growth and newly-rooted identity after working with her.
As we moved onto the WordPress website, we decided to implement a pop of color on all call-to-action buttons so that the users would be drawn to take action! Her website also continues that fresh and newly-rooted feeling by incorporating waves throughout sections of her website. Not only does this draw attention to users, but it combines to make a seamless and welcoming website experience.
You can view Jackie’s website for yourself at jdnutritionllc.com — like her design? Book a one on one call with Chloe and snag one of our last spots for 2021!