Helpful Website Terms to Know Before Your Project


Chloe Thomas

Over the past few weeks, I’ve had a lot of website projects with clients who need a little extra help with the website terminology I use. I totally get that?? – today’s post is to provide you will a few terms that I feel every person should know prior to coming into their website design project. A lot of these terms are used in my normal chats, so I want you to feel knowledgeable and ready to go!


This is the small version of your logo that appears on the browser tab beside your website name. A favicon serves as an additional brand recognition element.


Your domain is your website address. This is what you type into your browser search bar to get you to your desired website. Mine is

Website Hosting

Your website is able to be on the internet because a business provides the services to do so. Examples of website hosts are Bluehost, Siteground or GoDaddy.


You’ve been to a website that asks you to accept the cookies, but you have no idea what that means. Cookies are small files that a website will use to track your behavior on their website, such as showing you products that you’ve clicked on the most, or which ones have been in your shopping cart.


Mostly applied to WordPress websites, plugins are small code snippets that are added in for new functionality to your website. Certain plugins can slow your website, so be sure to deactivate ones that are not in use and research the plugins you choose to use.


Dubsado is my Customer Resource Management platform. I use this to house my questionnaires, contact forms, invoicing and contracts. If you are one of my clients, you will definitely be hearing this from me.

Website Platform

Your website platform is where your website is designed. There are several platforms out there, such as Squarespace, WordPress, Showit, Shopify, Wix and more. You can see the main website platforms compared to Showit, here.

SEO (Search Engine Optimization)

SEO is a very important part in website functionality. This is essentially the way that Google will crawl your website in order to get it noticed by viewers. SEO is compromised of meta descriptions, titles, keywords and so much more!


A copywriter is an individual (or group/business) that writes the words on your website. They are super amazing because they are usually well-versed in SEO, so they can get your pages optimized fully!

There are so many more terms that I use with my clients, so over time I’ll come back and add more! If you have any questions about these terms, shoot me an email at

Looking for a wellness branding or website design? Schedule a 1:1 call with me for your project!

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Don’t Take Our Word For It…

I needed help with creating a new website and fresh branding, including everything from the logo to the color scheme. I couldn’t be happier with my the final product. It’s so much better than I even imagined! Chloe and her team were a pleasure to work with—super friendly, professional, and timely. I highly recommend them to any dietitian or other nutrition professional looking for help with designing the perfect website or branding.

- Maria Adams, Registered Dietitian

Working with Chloe and her team was the absolute best experience I could have imagined! The team was responsive and easy to communicate with. They took my thoughts and ideas and brought them to life in the most beautiful way! And Chloe was there to answer every question I had along the way. They made the entire experience pleasant and enjoyable, and not to mention, my website now so beautiful and easy to navigate!

- Katie Spada, Registered Dietitian

This was seriously my favorite investment I have made in my business so far! I am so impressed with every detail and could not have imagined anything close to what you have created. You were able to take my vision and create a beautiful website and brand that suited my style to a T! Thank you!!

- Katrina Cox, Registered Dietitian

My website and brand feel so "me" ... while also representing the business in a way that feels very appropriate and polished. I have had so many people reach out after the launch to tell me that our branding and website "match" my personal and business personalities flawlessly. 


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