Helpful Website Terms to Know Before Your Project

Over the past few weeks, I’ve had a lot of website projects with clients who need a little extra help with the website terminology I use. I totally get that?? – today’s post is to provide you will a few terms that I feel every person should know prior to coming into their website design project. A lot of these terms are used in my normal chats, so I want you to feel knowledgeable and ready to go!


This is the small version of your logo that appears on the browser tab beside your website name. A favicon serves as an additional brand recognition element.


Your domain is your website address. This is what you type into your browser search bar to get you to your desired website. Mine is

Website Hosting

Your website is able to be on the internet because a business provides the services to do so. Examples of website hosts are Bluehost, Siteground or GoDaddy.


You’ve been to a website that asks you to accept the cookies, but you have no idea what that means. Cookies are small files that a website will use to track your behavior on their website, such as showing you products that you’ve clicked on the most, or which ones have been in your shopping cart.


Mostly applied to WordPress websites, plugins are small code snippets that are added in for new functionality to your website. Certain plugins can slow your website, so be sure to deactivate ones that are not in use and research the plugins you choose to use.


Dubsado is my Customer Resource Management platform. I use this to house my questionnaires, contact forms, invoicing and contracts. If you are one of my clients, you will definitely be hearing this from me.

Website Platform

Your website platform is where your website is designed. There are several platforms out there, such as Squarespace, WordPress, Showit, Shopify, Wix and more. You can see the main website platforms compared to Showit, here.

SEO (Search Engine Optimization)

SEO is a very important part in website functionality. This is essentially the way that Google will crawl your website in order to get it noticed by viewers. SEO is compromised of meta descriptions, titles, keywords and so much more!


A copywriter is an individual (or group/business) that writes the words on your website. They are super amazing because they are usually well-versed in SEO, so they can get your pages optimized fully!

There are so many more terms that I use with my clients, so over time I’ll come back and add more! If you have any questions about these terms, shoot me an email at [email protected].

Looking for a wellness branding or website design? Schedule a 1:1 call with me for your project!