Hillary Sachs Nutrition, Oncology Specialist Nutrition Website

Chloe Thomas

Hillary Sachs Nutrition is an online private practice for oncology patients. Hillary is an oncology specialist newly based in New Jersey. Her branding was one of the most meaningful, because her main icon resembles the breast cancer ribbon.

Project Type:

  • Custom brand design
  • Marketing strategy
  • Copywriting
  • Squarespace website design

Q: Why did you start your business?

I worked over at an outpatient oncology center where I had 15 minutes or less with each patient. I knew I could do more and be more impactful with more resources including the time, ability to go food shopping with clients, cook with them, etc. I love seeing what a difference my knowledge can make in someone’s cancer journey.

Oncology Specialist Brand Values:

  • Help whoever I interact with in whatever way I can
  • Health at every size
  • Focus on how you feel and how what you are eating makes you feel
  • Mealtime should be a time to bond and should not be a battleground or stressful

Ideal Audience for Hillary Sachs Nutrition:

  • General oncology
  • 55+ years of age or older
  • Locally in New Jersey
  • Individuals struggling to cook because of a lack of time
  • Struggling with managing their treatment side effects

Marketing Strategy Piece: Hillary Sachs Nutrition Oncology Specialist

Hillary opted to include a marketing strategy within her branding because she needed more assistance in nailing down her ideal audience and how/where to target them. Luckily, our marketing strategy can really help clear up those exact questions!

Brand Personality:

  • Clean
  • Inviting
  • Supportive
  • Fun
  • Trustworthy

Target audience demographics with focus on being an oncology specialist:

  • Enjoys reading, museums, gardening, volunteering
  • Loves time with their children and grandchildren
  • They want to feel more in control of their health and want to understand their treatments and nutrition needs that come along with it
  • They fear of going outside of their doctor’s health group or contradicting opinions

Branding Concepts:

Oncology Specialist Copywriting

Hillary also added on our copywriting into her project. During this process, she worked directly with Diana to curate 7 pages of website copy generated right to her ideal audience of oncology patients.

Squarespace Website Design for Hillary Sachs Nutrition

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Don’t Take Our Word For It…

I needed help with creating a new website and fresh branding, including everything from the logo to the color scheme. I couldn’t be happier with my the final product. It’s so much better than I even imagined! Chloe and her team were a pleasure to work with—super friendly, professional, and timely. I highly recommend them to any dietitian or other nutrition professional looking for help with designing the perfect website or branding.

- Maria Adams, Registered Dietitian

Working with Chloe and her team was the absolute best experience I could have imagined! The team was responsive and easy to communicate with. They took my thoughts and ideas and brought them to life in the most beautiful way! And Chloe was there to answer every question I had along the way. They made the entire experience pleasant and enjoyable, and not to mention, my website now so beautiful and easy to navigate!

- Katie Spada, Registered Dietitian

This was seriously my favorite investment I have made in my business so far! I am so impressed with every detail and could not have imagined anything close to what you have created. You were able to take my vision and create a beautiful website and brand that suited my style to a T! Thank you!!

- Katrina Cox, Registered Dietitian

My website and brand feel so "me" ... while also representing the business in a way that feels very appropriate and polished. I have had so many people reach out after the launch to tell me that our branding and website "match" my personal and business personalities flawlessly. 


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