RestoRD by Allie, Kansas Functional Medicine Registered Dietitian

Hey everyone – today we are back with a Kansas Dietitian who worked with us to complete their branding and website design.

Allie actually took a leap of faith and decided to go all-in with her private practice; we were oh so excited that she was ready to establish a branding and website for her business that will be affecting so many peoples lives. One of my favorite aspects of Allie’s business is the delicious recipes she makes. I actually have made her Caprese Salad twice already and it’s so yummy!

Let’s dig into her brand discovery: her ideal client is female, aged between 20-50 years old, struggles with gut issues, acne and hormone imbalances. She wants them to feel energized, motivated and know what her business stands for. One thing she made note of was that she LOVES neutrals; think sage green, black, white, tan. However, she struggled with finding a medium between having neutral colors and not being described as boring.

We decided to create an icon that represents the “o” in RestoRD that was open-ended. This represents the constant motivation, support and acceptance that Allie provides to her clients. It also ties in a very modernized, clean and professional look throughout her brand suite.

The charcoal color easily became a focus throughout her brand because it screams clean – we all loved it!

We decided to build her website on Showit because it is a platform that is easily manageable in the backend, but also uses WordPress for blogging capabilities. I’ve seen a lot of dietitians who immediately want WordPress for their website because of the amount of blogging they’d do, but I see even more of them saying “I’m too scared to post a blog because I don’t want to mess up the design…” –> Showit eliminates that fear!

We created Allie both a blog for nutritional topics and a recipe page to showcase all those yummy recipes I was telling you about!

From her website, you can see we incorporated additional brand colors from her palette including a sage green and a dusty blue. Both combined with a tan, black and white allotted for a super neutral palette with an inviting feeling. We absolutely loved working with Allie on her business’ project and will only continue to support her through her journey as a business owner.

If you are interested in a dietitian branding or website design, feel free to book a discovery call with me so that we can chat details about YOUR project!

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Don’t Take Our Word For It…

I needed help with creating a new website and fresh branding, including everything from the logo to the color scheme. I couldn’t be happier with my the final product. It’s so much better than I even imagined! Chloe and her team were a pleasure to work with—super friendly, professional, and timely. I highly recommend them to any dietitian or other nutrition professional looking for help with designing the perfect website or branding.

- Maria Adams, Registered Dietitian

Working with Chloe and her team was the absolute best experience I could have imagined! The team was responsive and easy to communicate with. They took my thoughts and ideas and brought them to life in the most beautiful way! And Chloe was there to answer every question I had along the way. They made the entire experience pleasant and enjoyable, and not to mention, my website now so beautiful and easy to navigate!

- Katie Spada, Registered Dietitian

This was seriously my favorite investment I have made in my business so far! I am so impressed with every detail and could not have imagined anything close to what you have created. You were able to take my vision and create a beautiful website and brand that suited my style to a T! Thank you!!

- Katrina Cox, Registered Dietitian

My website and brand feel so "me" ... while also representing the business in a way that feels very appropriate and polished. I have had so many people reach out after the launch to tell me that our branding and website "match" my personal and business personalities flawlessly. 


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