The Balanced Nutritionist, Full Dietitian Branding and Showit Website

Chloe Thomas

Since I had a #sickweek this week – it’s Friday and I’m finally feeling “okay” enough to be on my laptop – SO, that means I can catch up on portfolio work that you all love to read! With this dietitian branding, we absolutely loved how these neutral colors came together to feel bright, airy and fun!

We recently partnered with Jamie over at The Balanced Nutritionist and did a MAJOR rebrand and website makeover for her. Don’t forget to take a peek at The IBS & SIBO Dietitian project, which just so happens to be a friend of Jamie’s!

How did this dietitian branding begin?

Lets backup and talk about how Jamie and I began working together; sometime last year, Jamie reached out in regards to *only* needing a logo redone for her membership The Balanced Life. We finalized her main logo design and sent it off to her a few days after!

She then reached back out for this time to go big and revamp EVERYTHING – including the name of her membership and website.

We rebranded Jamie from Jamie Nadeau Nutrition fully over on The Balanced Nutritionist. This felt more aligned to separate her personal name from her business – plus, she has grown so much over on her Instagram and TikTok as @thebalancednutritionist anyway! As we made this brand name change, she also changed the name of her membership to Balanced Breakthrough which we both were OBSESSED with!

Ideal Audience for The Balanced Nutritionist

As we got into her brand discovery, we learned that Jamie targets females 25-40 years of age who live in the United States and are most likely middle-class. They are struggling with dieting and are stuck in the cycle of the “all or nothing” approach. They like to scroll social media, going out to eat and spending time with family and friends!

With all of that in mind, we HAD to have pink in her color palette, as Jamie and her audience strongly resonated with this color. We added a yellow (which was a nice surprise for her) and a mint green that feels young, fresh but also mature when adding the black into it!

Project Type:

  • Custom branding
  • Showit website design

Her old website was fully hosted on WordPress and Jamie felt a lack of “aesthetically pleasing” website design and ease of editing. Because of this, we decided to keep her entire blog on WordPress but move the other parts of her website onto Showit, a platform that I find is a happy medium for all dietitians!

We even decided to build out her Kajabi sales page onto her main Showit website because of the frustrations she felt when trying to design a sales page that matched the vibe and aesthetic she was wanting!

This website has us SWOONING after over a month of launching. It is filled with so much color and fun-ness of food freedom that all of Jamie’s members in Balanced Breakthrough want!

You can visit her live website here:!

If you are looking for a brand or website design for your dietitian business, my team is dedicated to providing beautiful brands and websites that serve your ideal client. Book a discovery call with me to chat details for your project timeline!

Grab & Go Resources for Private Practice Clinicians

Have a knack for research and want to know *everything* when It comes to branding, website and clinical entrepreneurship? Need some hand-holding when it comes to Google Analytics or email marketing?

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Don’t Take Our Word For It…

I needed help with creating a new website and fresh branding, including everything from the logo to the color scheme. I couldn’t be happier with my the final product. It’s so much better than I even imagined! Chloe and her team were a pleasure to work with—super friendly, professional, and timely. I highly recommend them to any dietitian or other nutrition professional looking for help with designing the perfect website or branding.

- Maria Adams, Registered Dietitian

Working with Chloe and her team was the absolute best experience I could have imagined! The team was responsive and easy to communicate with. They took my thoughts and ideas and brought them to life in the most beautiful way! And Chloe was there to answer every question I had along the way. They made the entire experience pleasant and enjoyable, and not to mention, my website now so beautiful and easy to navigate!

- Katie Spada, Registered Dietitian

This was seriously my favorite investment I have made in my business so far! I am so impressed with every detail and could not have imagined anything close to what you have created. You were able to take my vision and create a beautiful website and brand that suited my style to a T! Thank you!!

- Katrina Cox, Registered Dietitian

My website and brand feel so "me" ... while also representing the business in a way that feels very appropriate and polished. I have had so many people reach out after the launch to tell me that our branding and website "match" my personal and business personalities flawlessly. 


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