You might know the account Milestones & Motherhood on Instagram. This is an online practice founded by KC, who is a pediatric physical therapist. In 2023, KC and her team hired Chloe Creative to rebrand her business and redesign her physical therapist website via Squarespace. Lastly, we also navigated around creating a second website for a new brand KC was introducing. You’re not going to want to miss this one!
Dr. KC Rickerd is a physical therapist specializing in the evaluation and treatment of babies 0-3 years old. She’s the founder of Milestones & Motherhood and Journey Through Milestones PT. On both her website and different social media outlets, you can find tons of personalized information to educate and provide parents with the tools they need to support their child in development.
With this growth and expansion of her practice, one of KC’s team members reached out to us needing a design for their new in-person office, Journey Through Milestones Physical Therapy. While idea-creating for that business, we found that a cohesive rebranding was necessary for this change in growth and thus, we decided to rehaul everything.
For this project, I’m not going to dive too much into the intake questionnaire or process that we always follow. But, it was essential that we learned the ropes of KC’s practice to get this right. We chatted through existing branding, ideal clients and vision(s) for the website itself.
KC has built her social media with her ideal clients in mind – she’s found herself labeled as a professional in her field of expertise. The problem with her old branding wasn’t that it was bad, it just didn’t encapsulate the growth that she – as a brand – was experiencing. However, we were able to use her previous brand colors and mesh this with fresh & new colors to bring a freshness with the rebrand.
With clients who have large followings, there is always some concern about rebranding and your audience feeling disconnected. This is totally valid. This is why we like to incorporate elements from your past branding in any way that can be reused or refreshed. As an example, we took the primary green color from The Baby Dietitian’s previous branding and reused it in her newly refreshed brand. It worked well and her audience smoothly recognized her rebranding.
As always, we ask clients to describe their brand style via adjectives – here’s what KC and her team selected:
We find that most of our clients who deal with pediatrics of some sort often have similar colors and stylistic tastes. This totally makes sense because they are essentially targeting the same audience but with different offers! Check out some of our other clients:
Branding Assets for Milestones & Motherhood
Overall, this branding incorporates fun but subtle elements – i.e. shapes and abstract elements. However, we found that a stark contrast to her darkest black made the other colors more soft and prominent while bringing in modernness with her typography.
For Journey Through Milestones PT
For the sister brand, we used the same color palette and styling to craft a cohesive brand suite:
Our philosophy with designing websites will always come back to what the client wants. However, in our design expertise, we prefer websites with a lot of information to be separated by clearly defined sections. This creates for a more seamless user experience (UX) with easier direction to specific call to actions.
KC and her team loved the patterns we created and really wanted these to be used within the website. Therefore, we decided to incorporate them as background and accent elements to the rest of the website. As you’ll see, her buttons are rounded which really play into the shape aspect from her patterns.
After a few rounds of revisions, KC & her team word-smithed some of the existing copywriting to help us craft a better vision of the website design. As we neared the end of this project, we were super pleased with how this came out. Next, the Journey Through Milestones website was also created!
Journey Through Milestones Physical Therapist Website
You’ll notice that this website is a clear reflection of the parent website, Milestones & Motherhood. That’s correct! With having a sister brand, you want to make sure both brands work cohesively together so that a user navigating the website never feels disconnected. This is the number one reason why Google Analytics report show a high bounce rate when coming from social media: if your branding on social media doesn’t match the branding on your website, people WILL feel disconnected.
Some of you might be wondering: if KC has such a great follower base on social media, then why the need for a website? I’d love to answer this for you:
Reasons Why You Need a Physical Therapist Website:
If you want to explore the two websites we’ve created for KC and her team – go to Milestones & Motherhood or Journey Through Milestones to see our work. It has been so amazing to connect with everyone who worked for KC and KC herself.
If you have a private practice and are considering any of the following:
Look no further – at Chloe Creative, we’re a one stop shop for clinicians in private practice. Apply for a call so we can customize a package for you!
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