This week in the Marketing Momentum Mastermind, we talked all about sales funnels. We touched base on the buyer’s journey, crafting a compelling sales funnel and how to measure the effectiveness of your sales funnel. One of the biggest proponents of a sales funnel is nurturing warmed leads – to do so, you might consider an email marketing nurture sequence. This inspired today’s private practice marketing tip on how to effectively use email marketing to sell your next launch.
In this blog post, we dive into the art of email marketing—a dynamic tool that can be a game-changer in filling your group coaching program with eager participants. Join us as we unlock the strategies, insights, and proven tactics that will not only build a robust email list but also craft compelling campaigns that resonate with your audience, turning leads into devoted participants.
Email marketing is just one of the many funnels within your marketing strategy. You can also tap into social media: Instagram, Pinterest, LinkedIn or blogging. However, in the past few years, email marketing has slowly gained traction with businesses because it’s a different way to tap into cold leads.
Here are many reasons why you might tap into email marketing, so let’s outline them below:
As you expand your private practice, think of email marketing as just another pool of individuals you can tap into. It doesn’t have to be salesy where you are sending an email once a day – pick a quantity (maybe once a month) and really dive into making it great.
As you begin to grow and expand your email list, you might want to consider segmenting your email list to target specific audiences. Most of the time, you can begin segmenting your audience based on different opt-ins. Let’s walk through the example of our own studio.
At Chloe Creative, we have multiple opt-ins or “freebies” – each of them target a specific subset audience. Here’s ours outlined:
Because each of these target different individuals, the moment someone opts-in to a form for these freebies, they are tagged within Flodesk (our email marketing platform of choice) to associate them with how they signed up.
And yes, you can be tagged with multiple segments!
What this does is enable you to speak to a certain audience: i.e. those who have signed up for my Instagram Brand Workbook will get a targeted nurture sequence about the importance of branding and how to effectively use their brand assets for their private practice. They will not be getting the same content as someone who wants to learn more about their SEO strategy.
When your email list gets bigger and bigger, you might need to alter your segments and begin adding tags or changes in sequences. This is why email marketing is so cool – it’s able to adapt with you!
Writing emails that are persuasive isn’t as easy as texting your best friend – there’s a strategy and an art of marketing that goes into writing emails strategically. Here are a few key elements to writing emails that will sell your program(s):
By incorporating these elements into your emails, you can create persuasive and effective communications that resonate with your audience and drive the desired actions.
One of the most important tips for success is creating a narrative that resonates with your email list. What’s going to keep them subscribed? What can they look forward to?
For our weekly newsletter, The Friday Edit, we provide private practice marketing tips. I like the follow the same narrative in each email so that our email list knows what to expect. I highly recommend creating this for your list. Here’s a general template on what we follow on each email we send:
Drip campaigns are also known as sequences – these are pre-scheduled and pre-written emails that are automated so you never have to touch them again! These usually follow a set schedule over a specific amount of time to a specific audience and are great for private practice marketing. Drip campaigns come in handy during an active launch of a program. Let’s walk through an example campaign below:
If you are launching an upcoming course, you might schedule a drip campaign during the week of your launch. That campaign might contain emails:
This drip campaign was just an example of what might happen during launch week. We always recommend creating campaigns for pre launch (6 weeks prior to launch), launch period and post-launch to continually sell to your audience.
In summary, drip campaigns play a crucial role in patient engagement, education, and overall practice management. They help streamline communication, improve patient experiences, and contribute to the overall success and growth of a private practice.
If you’ve ever used an auto-schedule in an email marketing platform like Flodesk, you know that there’s a setting to schedule out for the next day. When you select this option, you can choose, “best time for morning.” These times are based on analytics on what has worked for you in the past. Here’s what works best for us:
In order to find what works best for you, test out several different days and times and review your analytics to see what will work best. There is no specific “right” time for one business – each audience has different preferences and only testing will help figure that out!
Our email list is the place where you can find announcements, availability and private practice marketing tips for you to consume. We send one weekly email newsletter, The Friday Edit, on Friday mornings at 6AM.
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